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Privacy Policy

Last updated: 28/04/25

At Elephant in the Mind, your privacy is important to us. This privacy policy explains what personal data we collect, how we use it, and your rights regarding your information.

1. Who We Are

This website is operated by Charlotte Fry, ADHD Coach and founder of Elephant in the Mind.
Website: www.elephantinthemind.com
Email: hello@elephantinthemind.com

2. What Information We Collect

We may collect and store the following information:

  • Your name, email address, and contact details (when you book a session or sign up)

  • Information you provide in coaching forms or emails

  • Analytics data (via Wix and Google Analytics) to improve our website

  • Cookies (see our Cookie Policy for more detail)

3. How We Use Your Information

We use your information to:

  • Communicate with you about bookings and services

  • Deliver coaching services you’ve requested

  • Improve our website and services

  • Comply with legal obligations

4. Lawful Basis for Processing

We process your data under:

  • Consent – when you sign up or opt in

  • Contract – to provide the services you’ve booked

  • Legitimate interests – to improve our website and services

  • Legal obligation – if required by law

5. How We Store and Protect Your Data

Your data is stored securely via Wix and any third-party booking tools like Calendly. We take appropriate measures to keep your data safe and confidential.

6. Sharing Your Data

We never sell your data. We only share your data with trusted third-party services we use to run the business (e.g. Wix, Google Analytics, Calendly), all of which are GDPR-compliant.

7. Your Rights

Under GDPR, you have the right to:

  • Access the personal data we hold about you

  • Request correction or deletion

  • Withdraw consent at any time

  • Object to or restrict certain types of processing

  • Complain to the ICO if you believe your data has been mishandled

To exercise these rights, contact: hello@elephantinthemind.com

8. How Long We Keep Your Data

We retain your information only for as long as necessary for the purposes outlined above or as required by law.

9. Third-Party Links

Our website may contain links to third-party websites (e.g. Skool, Calendly). We are not responsible for their privacy practices.

10. Changes to This Policy

We may update this policy from time to time. The latest version will always be available on this page.

Cookie Policy

Last updated: 28/04/25

This Cookie Policy explains how Elephant in the Mind uses cookies and similar technologies on www.elephantinthemind.com.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function properly, improve your experience, and collect information about your browsing.

2. Types of Cookies We Use

We use the following types of cookies on this website:

Essential Cookies

These are necessary for the website to function properly. You can’t turn these off.

  • Example: site security, navigation, session tracking

Analytics Cookies

Used to track how visitors use the site so we can improve performance and user experience.

  • Example: Google Analytics, Wix Analytics

Functionality Cookies

These remember your preferences, like previously selected options or settings.

3. Third-Party Cookies

We may use third-party services (e.g. Google, Wix, Calendly) that also place cookies on your device. These providers have their own privacy and cookie policies.

4. Managing Your Cookie Preferences

You can accept or decline non-essential cookies through the pop-up banner on your first visit.

You can also manage cookies in your browser settings. Here’s how:

5. Changes to This Policy

We may update this Cookie Policy from time to time. The most recent version will always be available on this page.

6. Contact Us

If you have any questions about how we use cookies, you can email:
hello@elephantinthemind.com

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